Business Story Telling


A day and a half of creative, interactive, practical and engaging exercises with tutor-led discussion, guidance and critique. This course is designed to build skills and confidence in storytelling: for inspiring, motivating and leading change; for illustrating your business messages with relevance and passion; and for crafting narratives to sell ideas, products and services.


At the end of the course participants will be able to:

  • Create constructive stories for use in marketing, sales and stakeholder engagement
  • Recognise and apply a compelling story structure for influencing others
  • Embed their story with vivid sensory detail to capture attention and emotion
  • Steer their audience towards mutually desired outcomes
  • Match the commitment they seek to future goals with genuine team motivation
  • Re-frame past experiences to maximise their learning value
  • Bring data to life and move values to action by highlighting human experience


One and a half days, separated by a two week practice gap. Registration and refreshments from 8.30 a.m. for 9.00 start. Day One closes at 4.30 p.m.; Day Two closes at 1.00 p.m.


Day One (includes morning and afternoon refreshments with group lunch)

  • Are you sitting comfortably?
  • The storytelling tradition and why it works in business
  • Lessons from ‘The Hero’s Journey’
  • Archetypes and Characters
  • Motivation for the journey
  • Embracing conflict and consequence
  • Story as a medium for change management
  • Story as a brand narrative
  • Story as a presentation tool

Agree individual learning and practice plans in preparation for next session

Day Two (includes morning refreshments)

  • Progress and Review
  • Using metaphor for influence and education
  • The Trinity of Influence: Ethos, Logos & Pathos
  • Paths to the future: Dream, Challenge and Vision


£350 plus VAT per person

Reserve Your Seat - Call 0845 805 1080

Contact us today for details of our next scheduled open course.

Ask about a Group Participant Discount or in-house delivery.

Course Locations

Courses are available in London and Exeter.

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